Here I added a grunge overlay to my second paper. You can see how adding even the slighest detail can completely change the look of your page.
Then I like to lay down different stamps to create more texture to the background. Using photoshop and changing the opacity of a layer makes it very easy to add just a hint of something to a page.
Next, I place my photos. This piece only had 1, so I decided I wanted it right in the middle for emphasis.
Here is the fun part- laying down all of the embellishments. I try to pick things that match in color, but use different patterns. Again, I'm a fan of texture. The last step is adding text to the page. I usually pick one main word as the title, and then embellish with other related phrases. If this were my own page, versus being a gift, I would add some simple journaling to mark the event.